BPO TV

In this episode of From the helm, Sophia Mavridis chats with Blackpearl Group’s Chief Executive Officer, Nick Lissette to discuss the rapid evolution of AI-powered sales and marketing tools, and how enterprise adoption is set to accelerate as major platforms like Microsoft, HubSpot, Salesforce and Google embed foundational models deeper into their ecosystems.

Nick shares insights into Blackpearl’s product suite, data advantage, acquisition strategy, and the company’s roadmap toward scaling globally through its enterprise “Data as a Service” model.

In this interview, Nick covers:
• (0:55): enterprise adoption of AI sales and marketing tools over the next 3–5 years
• (1:24): how BPG differentiates itself in a crowded AI-augmented sales market
• (3:07): expected ARR contribution from each product over the next 12–24 months
• (7:27): BPG’s acquisition strategy, including the recent B2B Rocket purchase
• (9:32): scalability of the enterprise “Data as a Service” model with NZ$300k–$700k ARPU
• (11:03): upcoming product releases and new categories on the roadmap
• (12:29): variables influencing the path to NZ$50m ARR within 3–5 years
• (13:45): the level of ARR contribution expected from future acquisitions.

Note: This interview was filmed on 11 December 2025.