Who We Are

Developed exclusively for financial advisers, by a team that knows the business.

A market leader in online broking
Part of the Bell Financial Group
A leader in trading technology

Backed by the resources and experience of the Bell Financial Group and Bell Direct 

Company profile

  • The Bell Potter Online team ran one of the first online trading engines in Australia and has been providing a direct equity service to financial planners and intermediaries for over fifteen years.
  • As part of Bell Potter Securities Ltd, Bell Potter Online is able to offer clients a wide range of investment services which we believe are highly competitive.
  • Being Australian managed means that our understanding of local investors needs and priorities is second to none.
Powered by Bell Direct

Powered by Bell Direct

Bell Potter Online uses Bell Direct's award-winning trading platform.

Year-on-year, Bell Direct has garnered awards and industry recognition and continues to be a market innovator.

Most recently Bell Direct was named as 'Best Online Broker' three years in a row in 2013, 2014 and 2015 by Smart Investor.

Bell Direct was also voted No. 1 in the following categories in the Investment Trends' H2 2014, H2 2015, H1 2016 & H1 2017 Australia Online Broking Report:

  • Customer service: Email and telephone customer service
  • Important trading essentials: Reliability of website and tax reporting
  • Research & insights​: Research, trading ideas and strategies​, stock recommendations